In 1929 the company was offered $300 to put Mickey Mouse on writing tablets. Merchandising started for the Disney brothers with the tremendous success of Mickey Mouse's Steamboat Willie (1928). Until the 1960s and 1970s, relatively little merchandising activity took place in Hollywood, except by the Walt Disney Company. For some films, merchandise provides a lucrative source of additional profits for film companies, sometimes even contributing production funds. While there has been merchandise associated with Hollywood films since at least the 1930s, the deliberate production of additional commodities associated with motion pictures has become more common since the 1970s, and accelerated tremendously during the last few decades of the twentieth century. Merchandising HISTORICAL BACKGROUND AND DEFINITIONS
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